Remember Ben Sollee, the cellist and Oxfam supporter who gave me a very unstable lift on the back of his bike during the South by Southwest festival? Well, he’s just embarked on his official bike ride to the Bonnaroo Music & Arts Festival next week, with his Oxfam America cello case and 60 pounds of equipment in tow. Regrettably, I won’t be joining him on this particular ride.

Ben’s 300-mile journey passes through his native Kentucky en route to the festival grounds in Tennessee, all with the purpose of spreading the word about Oxfam’s work.

“We’re going to be riding through the heart of these towns and people will have questions. Conversations will take seed,” Ben told the Huffington Post this week. “In the end, the music will bridge any gaps in vernacular and we’ll have a great show. It’s important for me to remember that I’m going to these places on an invitation from the community. Booking agents didn’t book this tour. Rather, the community found places to host us.”

If you live in the area, make sure to check out Ben’s live dates, or you can watch video dispatches from the ride at his blog Pedaling Against Poverty.